BUSINESS
The lens is back on. National Geographic India, in partnership with IndiGo, has announced the return of its photography reality series, #nofilter by IndiGo. The second season premieres on December 20 at 8:30 PM, bringing nine contestants together to showcase their photography skills and celebrate the unfiltered essence of India. Set across four episodes, the show challenges participants to create compelling photo essays in their hometowns. From Ahmedabad to Bijbehara, each location serves as a canvas for contestants to tell unique stories. Judges Imtiaz Ali, filmmaker, and Raghu Rai, photographer, will critique and guide participants as they compete for the top spot. “We are thrilled to continue our collaboration with IndiGo , combining our synergies to ignite a passion for exploration and visual storytelling. Together, we have created a powerful platform that aims to showcase the world’s beauty in a way that inspires and empowers. Building on the phenomenal success of season one, #nofilter’s second season exceeded expectations, attracting even more talented photographers and enthusiastic engagement. This collaboration demonstrates the magic that happens when two brands share a vision – fostering a community that celebrates excellence in photography and nurtures the next generation of creative talent,”Anu Sikka, Business Head – Kids & Infotainment, Jiostar, said. The grand finale, airing on January 10, 2025, will feature a final showdown and an immersive photography exhibition at Museo Camera. The top three photographers will be felicitated, adding a tangible milestone to their creative journeys. This year’s contestants include photographers with diverse backgrounds, ranging from interior designers to photojournalists: Episodes will air every Friday on the National Geographic Channel and be available on YouTube via National Geographic India and IndiGo 6E channels. For those ready to see India through a new lens, #nofilter by IndiGo promises a journey worth following. “I’m elated to know that a photography-centric reality show like #nofilter by IndiGo was so well-received by the audience. It’s inspiring to witness the authenticity and passion each contestant brings. I feel lucky interacting with such amazing and talented photographers, where each brings a new perspective to life . This show is not just about images; it’s about capturing the soul of the moment”, said Imtiaz Ali. “Photography is a powerful medium that connects people, places, and emotions. As part of our India by IndiGo initiative, the #nofilter by IndiGo collaboration with National Geographic is a celebration of India’s diversity and the passionate photographers who showcase the stories of India through their lens. After the success of #nofilter by IndiGo Season 1, our community of photographers continues to grow. We wish the 9 finalists of Season 2 great success and look forward to the episodes.” said Pieter Elbers, CEO, IndiGo. None
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